Sound The Alarm, 2022

Home fires are the nation’s most frequent disaster, claiming 7 lives every day.  But having working smoke alarms can cut the risk of death by half.  That’s why we’re rallying 14,000 volunteers to install 50,000 free smoke alarms nationwide in at-risk communities.  Together with volunteers, fire departments and partners we’ve helped save more than 1,200 lives.


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Sound The Alarm 2022
"You've Got Time" :30 "You've Got Time" :15
Broadcast :30 mov, HD, (VYRC2104000H) Broadcast :15 mov, HD, (VYRC2102000H)
Broadcast :30 mov, (VYRC2104000)
Broadcast :15 mov, (VYRC2102000)
Sound The Alarm 2022
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"Sound The Alarm" "Sound The Alarm" (Spanish)
7" x 10" (Full Page, crops)
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7" x 10" (Full Page, no crops) 7" x 10" (Full Page, no crops)

Live Read Scripts - Spring 2022, Volunteer Recruitment, General and Local Versions
Thank you for supporting the American Red Cross. By using our pre-approved public service announcements (PSAs), you are encouraging your audience to offer help and hope to those in need. Running the PSAs on your television network, radio station, website or in your print publication does not constitute an endorsement, express or implied, of the media organization or the specific programming/content on which it appears. If you have any questions related to the use of PSAs, please contact us at advertising@redcross.org.
Download English Live Read Script
Download Spanish Live Read Script
Volunteer – General :30

Working smoke alarms can cut the risk of death from home fires in half. That’s why the American Red Cross is rallying volunteers, where it’s safe to do so, from May 1st to May 22nd, to Sound the Alarm. Save a Life. Together with fire departments and partners we’ll install 50,000 free smoke alarms nationwide. Experience a rewarding day, connecting with volunteers and the families you’ll help. Since 2014, we’ve saved more than 1,200 lives. One day of your life can change someone else’s forever. Register to volunteer at SoundTheAlarm.org
Voluntario – General :30 (Spanish)

Las alarmas de humo en funcionamiento reducen el riesgo de muerte a causa de un incendio doméstico. Por esa razón, la Cruz Roja Americana llama a la acción a voluntarios, donde sea seguro hacerlo, del 1 de mayo al 22 de mayo, para Activa tu Alarma. Salva una vida. Juntos con los departamentos de bomberos y los colaboradores instalaremos 50,000 alarmas de humo gratis en todo el país. Experimenta un día gratificante, conectándote con voluntarios y las familias a las que ayudarás. Desde 2014, hemos logrado que 1,200 hogares sean más seguros. Un día en tu vida puede cambiar la vida de otra persona para siempre. Regístrate como voluntario en ActivaTuAlarma.org
Volunteer – General :15

The American Red Cross is rallying volunteers where it’s safe to do so, to Sound the Alarm. Save a Life. Join our growing movement this May, to install 50,000 smoke alarms nationwide. Register at SoundTheAlarm.org to volunteer at an event near you.
Voluntario – General :15 (Spanish)

La Cruz Roja Americana está llamando a la acción a voluntarios donde sea seguro hacerlo para Activa tu
Alarma. Salva una vida. Únete a nuestro movimiento en mayo para instalar 50,000 alarmas de humo en todo
el país. Regístrate en ActivaTuAlarma.org para ser voluntario en un evento cerca de usted.
Volunteer – Local :30 (City and Event Date Customization)

Working smoke alarms can cut the risk of death from home fires in half. That’s why the American Red Cross is rallying [XXX] volunteers, where it’s safe to do so, to Sound the Alarm. Save a Life. Together with fire departments and partners we’ll install [X,XXX] smoke alarms on [date] in [signature city]. Experience a rewarding day, connecting with volunteers and the families you’ll help. One day of your life can change someone else’s forever. Register to volunteer at [SoundTheAlarm.org/regional URL]
Voluntario – Local :30 (Personalización de la fecha del evento y la ciudad)

Las alarmas de humo en funcionamiento pueden reducir el riesgo de muerte a causa de un incendio doméstico. La Cruz Roja Americana está llamando a la acción a [XXX] voluntarios, donde sea seguro hacerlo, para Activa tu Alarma. Salva una vida. Junto con los departamentos de bomberos y los colaboradores, instalaremos [X,XXX] alarmas de humo el [fecha] en [ciudad de firma]. Experimenta un día gratificante, conectándote con voluntarios y las familias a las que ayudarás. Un día en tu vida puede cambia
Volunteer – Local :15 (City and Event Date Customization)

The American Red Cross is rallying volunteers where it’s safe to do so, to Sound the Alarm. Save a Life. Join
our growing movement to install [X,XXX] free smoke alarms on [date] in [signature city]. Register to volunteer at
[SoundTheAlarm.org/regional URL]
Voluntario – Local :15 (Personalización de la fecha del evento y la ciudad)

La Cruz Roja Americana está llamando a la acción a voluntarios donde sea seguro hacerlo para Activa tu Alarma. Salva una vida. Únete a nuestro movimiento para instalar [X,XXX] alarmas de humo gratuitas el [fecha] en [ciudad de firma]. Regístrate como voluntario en [ActivaTuAlarma.org/URL regional].