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Food Waste
Did you know that nearly 40% of all food produced in the US is wasted—with nearly half of all food waste occurring at the household level? Reducing food waste can make a powerful difference for our planet, and it not only saves you money but also conserves resources and cuts greenhouse gas emissions.
We are excited to share our latest PSA, which explains the impact of food waste and provides simple actions people can take to reduce it. Through engaging animation and visuals, this spot encourages everyone to rethink how they shop, store, and use food to help create a more sustainable future.
We invite you to help spread this crucial message by placing our food waste PSA into your active rotation. Your support can play a vital role in educating and inspiring audiences that food should never be trash.
Source: MITRE & Gallup. (2023). The State of Food Waste In America (Report #23-3766). The MITRE Corporation.
Keyword Topics(s): Environment, Species, Human Impact, Food |
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End Plastic Waste
Every day, more plastic flows into our environment, posing a dire threat to wildlife and contaminating our natural habitats and communities. Shockingly, plastic production has doubled in the last 20 years, with nearly 80% of all plastic ever produced ending up in a landfill or polluting our ecosystems. Harnessing the influential power of music, we are excited to introduce our latest PSA spot featuring music by the iconic band U2. Together, we aim to raise awareness about the urgent need to change how we make, use, and recycle plastic. We invite you to help us end plastic pollution by placing our newest PSA spot into your active rotation. Your support can play a pivotal role in educating, inspiring, and motivating audiences to turn the tide and build a future with no plastics in nature.
This PSA is available in English and Spanish subtitles. PSA has an end date of May 2026.
Keyword Topics(s): Plastic, Environment, Human Impact, Sustainability |
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Wearing Thin
We live in an interconnected world. Every action we take impacts life around us, and increasingly those impacts put the natural world at risk. WWF’s new PSA “Wearing Thin” (:60,:30) brings attention to what is happening to our planet and what is at stake if we lose it. We’re losing forests, wildlife, freshwater, and so much more. But we can still build a safer, healthier and more resilient future for people and nature. However, we need to take action now. It’s our choice: Love it or Lose it. This PSA has no end date. Available in English and Spanish.
Keyword Topic(s): Environment, Species, Forests, Oceans, Fresh water, Climate Change, Food Systems |
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Love it or Lose it
Nature. We seek solace in its presence and find joy in its revelations, be they towering forests or songbirds outside our window. Nature gives us hope, even in the most troubling times. It also provides the air we breathe, the water we drink, and the resources we all depend on. But the future of nature is in doubt. We’re losing forests, wildlife, freshwater, and so much more. All at an unprecedented rate.
WWF’s new PSA campaign, “Love it or Lose it,” shines a light on the interconnected relationship we share with nature and what is at stake if we lose it. All of us need love to thrive, and nature is no different. Now is the time for us to stop forest loss, protect our oceans and freshwater, and secure a future for people and wildlife. Nature needs our love. Don’t let it disappear. It’s our choice. Love it or lose it. Available in English and Spanish.
Keyword Topic(s): Environment, Species, Forests, Oceans, Fresh water, Climate Change, Food Systems
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Protect Life on Earth -2018
We have reached a moment where the actions and decisions we make will determine whether or not our children will live in a world with magnificent animals like elephants, swim in an ocean filled with iridescent corals and marine life, or stroll through a dense forest. WWF’s new PSA series is designed to make people think about the choices they make and how it will affect our planet. Playing with familiar phrases we use every day and images of nature—both thriving and under threat, the new PSA series creates playful and unexpected associations. Viewers are reminded of the importance of paying attention—not just to our words, but to our world, and the amazing natural resources we rely on.
Keyword Topic(s):
Environment, Species, Forests, Oceans, Fresh water, Climate Change, Food Systems
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Together, Anything Is Possible.
When it comes to addressing the complex environmental issues that impact our planet—such as deforestation, climate change, water scarcity, and illegal wildlife trade—the only way we can spark change that will really make a difference is by working together. WWF partners with government officials and local communities; consumers and business leaders; fishers and ranchers; universities and multinational institutions—all to reach conservation solutions that we couldn’t reach alone. Please support WWF’s efforts by placing our newest PSA campaign in your active rotation. Help us inspire your audiences to become advocates for protecting nature. Together, we can accomplish incredible things.
Keyword Topic(s): Environment |
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