Love it or Lose it

Nature. We seek solace in its presence and find joy in its revelations, be they towering forests or songbirds outside our window. Nature gives us hope, even in the most troubling times. It also provides the air we breathe, the water we drink, and the resources we all depend on. But the future of nature is in doubt. We’re losing forests, wildlife, freshwater, and so much more. All at an unprecedented rate.

WWF’s new PSA campaign, “Love it or Lose it,” shines a light on the interconnected relationship we share with nature and what is at stake if we lose it. All of us need love to thrive, and nature is no different. Now is the time for us to stop forest loss, protect our oceans and freshwater, and secure a future for people and wildlife. Nature needs our love. Don’t let it disappear. It’s our choice. Love it or lose it. Available in English and Spanish.

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Earth Day Protect Life on Earth -2018

We have reached a moment where the actions and decisions we make will determine whether or not our children will live in a world with magnificent animals like elephants, swim in an ocean filled with iridescent corals and marine life, or stroll through a dense forest. WWF’s new PSA series is designed to make people think about the choices they make and how it will affect our planet. Playing with familiar phrases we use every day and images of nature—both thriving and under threat, the new PSA series creates playful and unexpected associations. Viewers are reminded of the importance of paying attention—not just to our words, but to our world, and the amazing natural resources we rely on.

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Rio parrot

Together, Anything Is Possible.

When it comes to addressing the complex environmental issues that impact our planet—such as deforestation, climate change, water scarcity, and illegal wildlife trade—the only way we can spark change that will really make a difference is by working together. WWF partners with government officials and local communities; consumers and business leaders; fishers and ranchers; universities and multinational institutions—all to reach conservation solutions that we couldn’t reach alone. Please support WWF’s efforts by placing our newest PSA campaign in your active rotation. Help us inspire your audiences to become advocates for protecting nature. Together, we can accomplish incredible things.

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The Tipping Point for Tigers

Be The Voice

The diversity of life on Earth is not simply something to marvel over-its vital for our own health and livelihoods. However, every day decisions are being made by governments, businesses and even individuals that will affect which plants and wildlife will survive into the future. Yet there are not enough voices calling for the protection of the natural systems on which we depend.

The “Be the Voice” campaign uses a powerful tagline from WWF’s vision to empower audiences to become outspoken advocates for protecting nature, reducing human environmental impact, and creating a more sustainable future.  WWF’s “Be the Voice” public service campaign is asking you to speak out for those vulnerable, beautiful, and life-sustaining things on Earth that we hope to protect. 

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Love it or Lose it
"Ocean Cycle" "Cycle"
Broadcast :60 mov, HD (ZPLWTF00560H) Broadcast :60 mov, HD (ZPLWWF00160H)
Broadcast :60 mov (ZPLWTF00560) Broadcast :60 mov (ZPLWWF00160)
"Cycle" :60 (Spanish) "Love Me Tender" :60
Broadcast :60 mov, HD Spanish (ZPLWWF00260H) Broadcast :60 mov, HD (ZPLWWF20060H)
Broadcast :60 mov Spanish (ZPLWWF00260)
Broadcast :60 mov (ZPLWWF20060)
"Love Me Tender" :90 "Love Me Tender" :30
Broadcast :90 mov, HD (ZPLWWF30090H) Broadcast :30 mov, HD (ZPLWWF10030H)
Broadcast :90 mov (ZPLWWF30090) Broadcast :30 mov (ZPLWWF10030)
"Love Me Tender" :60 (Spanish) "Love Me Tender" :90 (Spanish)
Broadcast :60 mov, HD (Spanish) (ZPLWWF50360H) Broadcast :90 mov, HD (Spanish) (ZPLWWF60490H)
Broadcast :60 mov (Spanish) (ZPLWWF50360) Broadcast :90 mov (Spanish) (ZPLWWF60490)
 
"Love Me Tender" :30 (Spanish)  
Broadcast :30 mov, HD (Spanish) (ZPLWWF40230H)  
Broadcast :30 mov (Spanish) (ZPLWWF40230)
 


Protect Life on Earth - 2018
"Protect Life On Our Planet" "Protect Our Forests"
Broadcast :15 mov, HD
Broadcast :30 mov, HD
"Protect the Arctic's Future" "Save Our Water"
Broadcast :30 mov, HD
Broadcast :30 mov, HD
 
"Stop Wildlife Crime"  
Broadcast :30 mov, HD
 

Together, Anything Is Possible
"Together Possible"
Broadcast :60 mov, HD (ZPLWWWF0460H)
Broadcast :90 mov, HD (ZPLWWWF0790H)
Broadcast :30 mov, HD (ZPLWWWFF0530H)
Broadcast :60 mov (ZPLWWWF0460)
Broadcast :90 mov (ZPLWWWF0790)
Broadcast :30 mov (ZPLWWWFF0530)

Stop Wildlife Crime. It’s Dead Serious.
"Turtle" "Tiger"
Broadcast :60 mov, HD Broadcast :60 mov, HD
Broadcast :30 mov, HD Broadcast :30 mov, HD
Broadcast :60 mov Broadcast :90 mov, HD
Broadcast :30 mov Broadcast :60 mov
  Broadcast :30 mov
  Broadcast :90 mov
"Rhino" "Elephant"
Broadcast :60 mov, HD Broadcast :60 mov, HD
Broadcast :30 mov, HD Broadcast :30 mov, HD
Broadcast :90 mov, HD Broadcast :90 mov, HD
Broadcast :60 mov Broadcast :60 mov
Broadcast :30 mov Broadcast :30 mov
Broadcast :90 mov Broadcast :90 mov

Please note: These campaigns are for use in the United States. For international ad placement please contact us here.

Love it or Lose it
"Forests" "Freshwater" "Oceans"
Radio :60 mp3 (ZPLWWF00760) Radio :60 mp3 (ZPLWWF00560) Radio :60 mp3 (ZPLWWF00660)
Protect Life on Earth –2018
"Ocean Favorite Memory" "Favorite Memory" "Mi recuerdo favorito" (Spanish)
Radio :60 mp3 Radio :60 mp3 Radio :60 mp3
Radio :30 mp3 Radio :30 mp3 Radio :30 mp3

Be The Voice
"Earth" "Forest" "Tiger"
Radio :15 mp3 Radio :15 mp3 Radio :15 mp3


Please note: These campaigns are for use in the United States. For international ad placement please contact us here.

Love it or Lose it
Click on image thumbnail to see larger preview.
"Bee" "Climate""Elephant" "Elephant" (Spanish)
7" x 10" (Full Page)
7" x 10" (Full Page)
7" x 10" (Full Page)
7" x 10" (Full Page)
"Freshwater" "Ocean" "Tiger" "Forest"
7" x 10" (Full Page)
7" x 10" (Full Page)
7" x 10" (Full Page)
7" x 10" (Full Page)

Protect Life on Earth - 2018
Click on image thumbnail to see larger preview.
"Drought" "Tiger" "Forest" "Polar Bear" "Shark"
7" x 10" 7" x 10"
7" x 10"
7" x 10"
7" x 10"
7" x 4.875"   7" x 4.875" 7" x 4.875" 7" x 4.875"
4.625" x 10" 4.625" x 10" 4.625" x 10" 4.625" x 10" 4.625" x 10"
4.625" x 4.875" 4.625" x 4.875" 4.625" x 4.875" 4.625" x 4.875"  
Newspaper Newspaper Newspaper Newspaper Newspaper
13" x 10.5" 13" x 10.5" 13" x 10.5" 13" x 10.5" 13" x 10.5"
13" x 21" 13" x 21" 13" x 21" 13" x 21" 13" x 21"
6.437" x 10.5"
6.437" x 10.5"
6.437" x 10.5" 6.437" x 10.5" 6.437" x 10.5"
4.25" x 7" 4.25" x 7" 4.25" x 7" 4.25" x 7" 4.25" x 7"
 
"Tiger" (Spanish) "Forest" (Spanish) "Polar" (Spanish) "Shark" (Spanish)  
7" x 10" (Full Page)
7" x 10" (Full Page)
7" x 10" (Full Page)
7" x 10" (Full Page)
 


Please note: These campaigns are for use in the United States. For international ad placement please contact us here.
Love it or Lose it
"Bee" "Elephant" "Freshwater"
30 Sheet Billboard 30 Sheet Billboard 30 Sheet Billboard
Transit Shelter (69x48)
Transit Shelter (69x48)
Transit Shelter (69x48)
"Ocean" "Tiger" "Ice"
30 Sheet Billboard 30 Sheet Billboard 30 Sheet Billboard
Transit Shelter (69x48)


Please note: These campaigns are for use in the United States. For international ad placement please contact us here.


Protect Life on Earth – 2018
"Forest" "Fresh Water" "Oceans"
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Please link to:
https://www.worldwildlife.org/
initiatives/forests
Please link to:
https://www.worldwildlife.org/
initiatives/fresh-water
Please link to:
https://www.worldwildlife.org/
initiatives/oceans

Please note: These campaigns are for use in the United States. For international ad placement please contact us here.