Love it or Lose it

Nature. We seek solace in its presence and find joy in its revelations, be they towering forests or songbirds outside our window. Nature gives us hope, even in the most troubling times. It also provides the air we breathe, the water we drink, and the resources we all depend on. But the future of nature is in doubt. We’re losing forests, wildlife, freshwater, and so much more. All at an unprecedented rate.

WWF’s new PSA campaign, “Love it or Lose it,” shines a light on the interconnected relationship we share with nature and what is at stake if we lose it. All of us need love to thrive, and nature is no different. Now is the time for us to stop forest loss, protect our oceans and freshwater, and secure a future for people and wildlife. Nature needs our love. Don’t let it disappear. It’s our choice. Love it or lose it. Available in English and Spanish.

We have reached a moment where the actions and decisions we make will determine whether or not our children will live in a world with magnificent animals like elephants, swim in an ocean filled with iridescent corals and marine life, or stroll through a dense forest. WWF’s new PSA series is designed to make people think about the choices they make and how it will affect our planet. Playing with familiar phrases we use every day and images of nature—both thriving and under threat, the new PSA series creates playful and unexpected associations. Viewers are reminded of the importance of paying attention—not just to our words, but to our world, and the amazing natural resources we rely on.

Together, Anything Is Possible.

When it comes to addressing the complex environmental issues that impact our planet—such as deforestation, climate change, water scarcity, and illegal wildlife trade—the only way we can spark change that will really make a difference is by working together. WWF partners with government officials and local communities; consumers and business leaders; fishers and ranchers; universities and multinational institutions—all to reach conservation solutions that we couldn’t reach alone. Please support WWF’s efforts by placing our newest PSA campaign in your active rotation. Help us inspire your audiences to become advocates for protecting nature. Together, we can accomplish incredible things.

Our choices matter. Each decision we make impacts us directly, as well as polar bears, sea turtles and every species on the planet. Pollution from dirty electricity is warming our planet, raising coastal waters and pushing weather to extremes—threatening the species and places WWF works so hard to protect and that you care so deeply about.

But we can turn this around. Renewable energy has never been so easy and affordable, and it has a much lower impact on our environment, eliminating the release of dangerous carbon pollution that causes climate change. WWF is working here in the US and around the world to mobilize people to repower their cities, companies and homes with renewable energy.​

Stop Wildlife Crime. It’s Dead Serious.

In 50 years of conservation, we have never seen wildlife crime on such a scale. Wildlife crime is now the most urgent threat to three of the world’s best-loved species—elephants, rhinos and tigers.

The global value of illegal wildlife trade is between $7.8 and $10 billion per year. It is a major illicit transnational activity worldwide—along with arms, drugs and human trafficking. High-level traders and kingpins are rarely arrested, prosecuted, convicted or punished for their crimes.

This Print and Out of Home PSA campaign show beautiful examples of what is at risk if we do not take action.  Help us inspire individuals to become advocates for protecting nature. Together our efforts can play a vital role in safeguarding the future of species like elephants, rhinos and tigers.

Be The Voice

The diversity of life on Earth is not simply something to marvel over-its vital for our own health and livelihoods. However, every day decisions are being made by governments, businesses and even individuals that will affect which plants and wildlife will survive into the future. Yet there are not enough voices calling for the protection of the natural systems on which we depend.

The “Be the Voice” campaign uses a powerful tagline from WWF’s vision to empower audiences to become outspoken advocates for protecting nature, reducing human environmental impact, and creating a more sustainable future.  WWF’s “Be the Voice” public service campaign is asking you to speak out for those vulnerable, beautiful, and life-sustaining things on Earth that we hope to protect.