We hope that you can support this very important campaign that encourages people to get back to doctors’ offices. Please email tom.derreaux@plowsharegroup.com (EVP, Account Management) if you have any questions. 

Gabrielle Union-Wade, Dwyane Wade & Vaccinate Your Family | Don’t Skip PSA

Gabrielle Union-Wade and Vaccinate Your Family, in collaboration with Merck, are launching a TV and radio PSA campaign with the theme of Don’t Skip. The series of PSAs feature Union-Wade, Wade and their family during moments that reflect some of the realities of life during the pandemic, along with an important message: it’s okay to skip some things right now, but a visit to the doctor isn’t one of them. Vaccinate Your Family is a national nonprofit organization committed to helping protect people of all ages from vaccine-preventable diseases.

It is more important than ever to remind families to stay up to date with their recommended vaccines, for the following reasons:

• Parents’ fears about COVID-19, stay-at-home policies, and other pandemic-related issues
have caused families to stay away from doctors’ offices over the past year, with potentially
serious implications to national public health.

• Missed child well-visits have led to declines in recommended vaccination rates – it is
estimated that nine million doses of certain childhood vaccines may have been missed in 2020
alone, with up to a 26% drop in certain childhood vaccines between January and September 2020.

• Vaccines help protect people of all ages – from young children to preteens to adults –
this message is important for everyone.

PSA directors like you play a critical role in encouraging people to visit the doctor to stay up to date with recommended vaccines. Together we can increase awareness and help reduce the risk of vaccine-preventable diseases.

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Vaccinate Your Family | Don't Skip (Pediatric) - Gabrielle Union-Wade PSA
"Vaccinate Your Family | Don't Skip (Pediatric) - Gabrielle Union-Wade PSA" :30 "Vaccinate Your Family | Don't Skip (Pediatric) - Gabrielle Union-Wade PSA" :15
Broadcast :30 mov, HD (MKVA0010000H) Broadcast :15 mov, HD (MKVA0011000H)
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Vaccinate Your Family | Don't Skip (Preteen) - Gabrielle Union-Wade PSA
"Vaccinate Your Family | Don't Skip (Preteen) - Gabrielle Union-Wade PSA" :30 "Vaccinate Your Family | Don't Skip (Preteen) - Gabrielle Union-Wade PSA" :15
Broadcast :30 mov, HD (MKVA0004000H) Broadcast :15 mov, HD (MKVA0005000H)
Broadcast :30 mov (MKVA0004000)
Broadcast :15 mov (MKVA0005000)

Vaccinate Your Family | Don't Skip - Gabrielle Union-Wade PSA
"Don't Skip (Preteen) - Gabrielle Union-Wade PSA" "Don't Skip (Pediatric) - Gabrielle Union-Wade PSA"
Radio :30 mp3 Radio :15 mp3